When we started Spare, our original goal and namesake was to “Share the spare seat in every vehicle already on the road.” We believed then, and still do today, that the best way to improve mobility for all was not to increase the number of vehicles on the road, but rather to reduce them. How do you do this? Well if you can’t fully redesign the city, the next best thing is to create mobility services that are higher quality than owning your own car and similar or lower in cost. That has been our mission from day one.